How to Prestige in Call of Duty Modern Warfare 3
So you want to prestige in Call of Duty Modern Warfare 3? Maybe you want to prestige just once, or maybe you want to achieve the highest prestige level of Prestige 10.
Regardless of weather you want to prestige once or multiple times you will use the same methods. Be sure you are aware of what you are getting yourself into before you prestige however, because once you do, there is no going back!
In order to prestige you will need to go through all 80 levels in multiplayer mode. This is a daunting task and will require countless hours of game play. In order to level up quickly it will be vital to choose a game mode that will pay out a high amount of points per time played. The amount of points per time played will depend highly on your skill level. The more you play the better your skill level will increase however. One other key thing to consider in your game performance in any Call of Duty console game is your “ping”. This game series does not use dedicated servers, so one player will be the host of the game, and your connection to the host will highly affect your “reaction” time to shooting at someone. The better your ping the better your observed skill will be in the game.
That being said one of the best game times to level up quickly is Demolition. It really depends on what game style you like to play, but demolition is a fast paced game time, and if you let the game go into over time you can really rack up A LOT of kills in one session. This has classically been one of the best game times to level up quickly in the Call of Duty series and remains so today. I have gotten over 100 kills in a single game of demolition already, with potential for many more. Also, with a strategic use of a tactical insertion you can trap the enemy in their spawn and really rake in the kills. Planting the bomb an diffusing will also help bring in points.
Domination is another favorite game mode for high points per time played. In domination you can predict where the other team is going to go if you know where the flag is. If you can get good with the frag grenades you can time them to explode just as the opposing team is getting on the flag. This can bring you many multi-kills which is great for adding up points quickly.
Search and Destroy is another game type hailed by some players. For me, this is not fast paced enough and I have never used it to level up quickly, although it is fun, and it is nice to have a change of pace every now and then.
Finally, if you want to level up and know how far along you are in the prestige it is handy to have a chart showing where you are int he prestige and what weapon unlocks are coming up. I have found this chart to be very helpful for assessing my progress in each prestige: www.CallofDutyMW3xpchart.com
Intranet
Introduction to Intranets
What exactly is an intranet? It’s one of those terms that’s more thrown around than understood, and has become more of a buzzword than a commonly understood idea. Simply put, an intranet is a private network with Internet technology used as the underlying architecture. An intranet is built using the Internet’s TCP/IP protocols for communications. TCP/IP protocols can be run on many hardware platforms and cabling schemes. The underlying hardware is not what makes an intranet-it’s the software protocols that matter.
Intranets can co-exist with other local area networking technology. In many companies, existing “legacy systems” including mainframes, Novell networks, minicomputers, and various databases, are being integrated into an intranet. A wide variety of tools allow this to happen. Common Gateway Interface (CGI) scripting is often used to access legacy databases from an intranet. The Java programming language can be used to access legacy databases as well.
With the enormous growth of the Internet, an increasing number of people in corporations use the Internet for communicating with the outside world, for gathering information, and for doing business. It didn’t take long for people to recognize that the components that worked so well on the Internet could be equally valuable internally and that is why intranets are becoming so popular. Some corporations do not have TCP/IP networks, the protocol required to access the resources of the Internet. Creating an intranet in which all the information and resources can be used seamlessly has many benefits. TCP/IP-based networks make it easy for people to access the network remotely, such as from home or while traveling. Dialing into an intranet in this way is much like connecting to the Internet, except that you’re connecting to a private network instead of to a public Internet provider. Interoperability between networks is another substantial bonus.
Security systems separate an intranet from the Internet. A company’s intranet is protected by firewalls-hardware and software combinations that allow only certain people to access the intranet for specific purposes.
Intranets can be used for anything that existing networks are used for-and more. The ease of publishing information on the World Wide Web has made them popular places for posting corporate information such as company news or company procedures. Corporate databases with easy-to-build front-ends use the Web and programming languages such as Java.
Intranets allow people to work together more easily and more effectively. Software known as groupware is another important part of intranets. It allows people to collaborate on projects; to share information; to do videoconferencing; and to establish secure procedures for production work. Free server and client software and the multitude of services, like newsgroups, stimulated the Internet’s growth. The consequence of that growth stimulated and fueled the growth of intranets. The ease with which information can be shared, and with which people can communicate with one another will continue to drive the building of intranets.
A Global View of an Intranet
An intranet is a private corporate or educational network that uses the Internet’s TCP/IP protocols for its underlying transport. The protocols can run on a variety of network hardware, and can also co-exist with other network protocols, such as IPX. People from inside an intranet can get at the larger Internet resources, but those on the Internet cannot get into the intranet, which allows only restricted access from the Internet.
Videoconferencing is an important application that requires sending massive quantities of data. Intranets can be built using components that allow the extremely high bandwidths required for transferring such information.
Often an intranet is composed of a number of different networks inside a corporation that all communicate with one another via TCP/IP. These separate networks are often referred to as subnets.
Software that allows people to communicate with each other via e-mail and public message boards and to collaborate on work using workgroup software is among the most powerful intranet programs. Applications that allow different corporate departments to post information, and for people to fill out corporate forms, such as time sheets, and for tapping into corporate financial information are very popular.
Much of the software used on intranets is standard, off-the-shelf Internet software such as the Netscape Navigator and the Microsoft Explorer Web browsers. And customized programs are often built, using the Java programming language and CGI scripting.
Intranets can also be used to allow companies to do business-to-business transactions, such as ordering parts, sending invoices, and making payments. For extra security, these intranet-to-intranet transactions need never go out over the public Internet, but can travel over private leased lines instead.
Intranets are a powerful system for allowing a company to do business online, for example, to allow anyone on the Internet to order products. When someone orders a product on the Internet, information is sent in a secure manner from the public Internet to the company’s intranet, where the order is processed and completed.
In order to protect sensitive corporate information, and to ensure that hackers don’t damage computer systems and data, security barriers called firewalls protect an intranet from the Internet. Firewall technology uses a combination of routers, servers and other hardware and software to allow people on an intranet to use Internet resources, but blocks outsiders from getting into the intranet.
Many intranets have to connect to “legacy systems”-hardware and databases that were built before an intranet was constructed. Legacy systems often use older technology not based on the intranet’s TPC/IP protocols. There are a variety of ways in which intranets can tie to legacy systems. A common way is to use CGI scripts to access the database information and pour that data into HTML formatted text, making it available to a Web browser.
Information sent across an intranet is sent to the proper destination by routers, which examine each TCP/IP packet for the IP address and determine the packet’s destination. It then sends the packet to the next router closest to the destination. If the packet is to be delivered to an address on the same subnetwork of the intranet it was sent from, the packet may be able to be delivered directly without having to go through any other routers. If it is to be sent to another subnetwork on the intranet, it will be sent to another internal router address. If the packet is to be sent to a destination outside the intranet-in other words, to an Internet destination-the packet is sent to a router that connects to the Internet
How TCP/IP and IPX Work on Intranets
What distinguishes an intranet from any other kind of private network is that it is based on TCP/IP-the same protocols that apply to the Internet. TCP/IP refers to two protocols that work together to deliver data: the Transmission Control Protocol (TCP) and the Internet Protocol (IP). When you send information across an intranet, the data is broken into small packets. The packets are sent independently through a series of switches called routers. Once all the packets arrive at their destination, they are recombined into their original form. The Transmission Control Protocol breaks the data into packets and recombines them on the receiving end. The Internet Protocol handles the routing of the data and makes sure it gets sent to the proper destination.
In some companies, there may be a mix of TCP/IP-based intranets and networks based on other networking technology, such as NetWare. In that instance, the TCP/IP technology of an intranet can be used to send data between NetWare or other networks, using a technique called IP tunneling. In this instance, we’ll look at data being sent from one NetWare network to another, via an intranet. NetWare networks use the IPX (Internet Packet Exchange) protocol as a way to deliver data-and TCP/IP networks can’t recognize that protocol. To get around this, when an IPX packet is to be sent across an intranet, it is first encapsulated inside an IP packet by a NetWare server specifically for and dedicated to providing the IP transport mechanism for IPX packets.
Data sent within an intranet must be broken up into packets of less than 1,500 characters each. TCP breaks the data into packets. As it creates each packet, it calculates and adds a checksum to the packet. The checksum is based on the byte values, that is, the precise amount of data in the packet.
Each packet, along with the checksum, is put into separate IP wrappers or “envelopes.” These wrappers contain information that details exactly where on the intranet-or the Internet-the data is to be sent. All of the wrappers for a given piece of data have the same addressing information so that they can all be sent to the same location for reassembly.
The packets travel between networks by intranet routers. Routers examine all IP wrappers and look at their addresses. These routers determine the most efficient path for sending each packet to its final destination. Since the traffic load on an intranet often changes, the packets may be sent along different routes, and the packets may arrive out of order. If the router sees the address is one located inside the intranet, the packet may be sent directly to its destination, or it may instead be sent to another router. If the address is located out on the Internet, it will be sent to another router so it can be sent across the Internet.
As the packets arrive at their destination, TCP calculates a checksum for each packet. It then compares this checksum with the checksum that has been sent in the packet. If the checksums don’t match, TCP knows that the data in the packet has been corrupted during transmission. It then discards the packet and asks that the original packet be retransmitted.
TCP includes the ability to check packets and to determine that all the packets have been received. When all the non-corrupt packets are received, TCP assembles them into their original, unified form. The header information of the packets relays the sequence of how to reassemble the packets.
An intranet treats the IP packet as it would any other, and routes the packet to the receiving NetWare network. On the receiving NetWare network, a NetWare TCP/IP server decapsulates the IP packet-it discards the IP packet, and reads the original IPX packet. It can now use the IPX protocol to deliver the data to the proper destination.
How the OSI Model Works
A group called the International Standards Organization (ISO) has put together the Open Systems Interconnect (OSI) Reference Model, which is a model that describes seven layers of protocols for computer communications. These layers don’t know or care what is on adjacent layers. Each layer, essentially, only sees the reciprocal layer on the other side. The sending application layer sees and talks to the application layer on the destination side. That conversation takes place irrespective of, for example, what structure exists at the physical layer, such as Ethernet or Token Ring. TCP combines the OSI model’s application, presentation, and session layers into one which is also called the application layer.
The application layer refers to application interfaces, not programs like word processing. MHS (Message Handling Service) is such an interface and it operates at this level of the OSI model. Again, this segmentation and interface approach means that a variety of email programs can be used on an intranet so long as they conform to the MHS standard at this application interface level.
The presentation layer typically simply provides a standard interface between the application layer and the network layers. This type of segmentation allows for the great flexibility of the OSI model since applications can vary endlessly, but, as long as the results conform to this standard interface, the applications need not be concerned with any of the other layers.
The session layer allows for the communication between sender and destination. These conversations avoid confusion by speaking in turn. A token is passed to control and to indicate which side is allowed to speak. This layer executes transactions, like saving a file. If something prevents it from completing the save, the session layer, which has a record of the original state, returns to the original state rather than allowing a corrupt or incomplete transaction to occur.
The transport layer segments the data into acceptable packet sizes and is responsible for data integrity of packet segments. There are several levels of service that can be implemented at this layer, including segmenting and reassembly, error recovery, flow control, and others.
The IP wrapper is put around the packet at the network or Internet layer. The header includes the source and destination addresses, the sequence order, and other data necessary for correct routing and rebuilding at the destination.
The data-link layer frames the packets-for example, for use with the PPP (Point to Point). It also includes the logical link portion of the MAC sublayer of the IEEE 802.2, 802.3 and other standards.
Ethernet and Token Ring are the two most common physical layer protocols. They function at the MAC (Media Access Control) level and move the data over the cables based on the physical address on each NIC (Network Interface Card). The physical layer includes the physical components of the IEEE 802.3 and other specifications.
How TCP/IP Packets Are Processed
Protocols such as TCP/IP determine how computers communicate with each other over networks such as the Internet. These protocols work in concert with each other, and are layered on top of one another in what is commonly referred to as a protocol stack. Each layer of the protocol is designed to accomplish a specific purpose on both the sending and receiving computers. The TCP stack combines the application, presentation, and the session layers into a single layer also called the application layer. Other than that change, it follows the OSI model. The illustration below shows the wrapping process that occurs to transmit data.
The TCP application layer formats the data being sent so that the layer below it, the transport layer, can send the data. The TCP application layer performs the equivalent actions that the top three layers of OSI perform: the application, presentation, and session layers.
The next layer down is the transport layer, which is responsible for transferring the data, and ensures that the data sent and the data received are in fact the same data-in other words, that there have been no errors introduced during the sending of the data. TCP divides the data it gets from the application layer into segments. It attaches a header to each segment. The header contains information that will be used on the receiving end to ensure that the data hasn’t been altered en route, and that the segments can be properly recombined into their original form.
The third layer prepares the data for delivery by putting them into IP datagrams, and determining the proper Internet address for those datagrams. The IP protocol works in the Internet layer, also called the network layer. It puts an IP wrapper with a header onto each segment. The IP header includes information such as the IP address of the sending and receiving computers, and the length of the datagram, and the sequence order of the datagram. The sequence order is added because the datagram could conceivably exceed the size allowed for network packets, and so would need to be broken into smaller packets. Including the sequence order will allow them to be recombined properly.
The Internet layer checks the IP header and checks to see whether the packet is a fragment. If it is, it puts together fragments back into the original datagram. It strips off the IP header, and then sends the datagram to the transport layer.
The transport layer looks at the remaining header to decide which application layer protocol-TCP or UDP-should get the data. Then the proper protocol strips off the header and sends the data to the receiving application.
The application layer gets the data and performs, in this case, an HTTP request.
The next layer down, the data link layer, uses protocols such as the Point-to-Point Protocol (PPP) to put the IP datagram into a frame. This is done by putting a header-the third header, after the TCP header and the IP header-and a footer around the IP datagram to fra-me it. Included in the frame header is a CRC check that checks for errors in the data as the data travels over the network.
The data-link layer ensures that the CRC for the frame is right, and that the data hasn’t been altered while it was sent. It strips off the frame header and the CRC, and sends the frame to the Internet layer.
On the receiving computer, the packet travels through the stack, but in the opposite order from which the packet was created. In other words, it starts at the bottom layer, and moves its way up through the protocol stack. As it moves up, each layer strips off the header information that was added by the TCP/IP stack of the sending computer.
The final layer is the physical network layer, which specifies the physical characteristics of the network being used to send data. It describes the actual hardware standards, such as the Ethernet specification. The layer receives the frames from the data link layer, and translates the IP addresses there into the hardware addresses required for the specific network being used. Finally, the layer sends the frame over the network.
The physical network layer receives the packet. It translates the hardware address of the sender and receiver into IP addresses. Then it sends the frame up to the data link layer.
How Bridges Work
Bridges are hardware and software combinations that connect different parts of a single network, such as different sections of an intranet. They connect local area networks (LANs) to each other. They are generally not used, however, for connecting entire networks to each other, for example, for connecting an intranet to the Internet, or an intranet to an intranet, or to connect an entire subnetwork to an entire subnetwork. To do that, more sophisticated pieces of technology called routers are used.
When there is a great amount of traffic on an Ethernet local area network, packets can collide with one another, reducing the efficiency of the network, and slowing down network traffic. Packets can collide because so much of the traffic is routed among all the workstations on the network.
In order to cut down on the collision rate, a single LAN can be subdivided into two or more LANs. For example, a single LAN can be subdivided into several departmental LANs. Most of the traffic in each departmental LAN stays within the department LAN, and so it needn’t travel through all the workstations on all the LANs on the network. In this way, collisions are reduced. Bridges are used to link the LANs. The only traffic that needs to travel across bridges is traffic bound for another LAN. Any traffic within the LAN need not travel across a bridge.
Each packet of data on an intranet has more information in it than just the IP information. It also includes addressing information required for other underlying network architecture, such as for an Ethernet network. Bridges look at this outer network addressing information and deliver the packet to the proper address on a LAN
Bridges consult a learning table that has the addresses of all the network nodes in it. If a bridge finds that a packet belongs on its own LAN, it keeps the packet inside the LAN. If it finds that the workstation is on another LAN, it forwards the packet. The bridge constantly updates the learning table as it monitors and routes traffic.
Bridges can connect LANs in a variety of different ways. They can connect LANs using serial connections over traditional phone lines and modems, over ISDN lines, and over direct cable connections. CSU/DSU units are used to connect bridges to telephone lines for remote connectivity.
Bridges and routers are sometimes combined into a single product called a brouter. A brouter handles both bridging and routing tasks. If the data needs to be sent only to another LAN on the network or subnetwork, it will act only as a bridge delivering the data based on the Ethernet address. If the destination is another network entirely, it will act as a router, examining the IP packets and routing the data based on the IP address.
How Intranet Routers Work
Just as routers direct traffic on the Internet, sending information to its proper destination, and routers on an intranet perform the same function. Routers-equipment that is a combination of hardware and software-can send the data to a computer on the same sub network inside the intranet, to another network on the intranet, or outside to the Internet. They do this by examining header information in IP packets, and then sending the data on its way. Typically, a router will send the packet to the next router closest to the final destination, which in turn sends it to an even closer router, and so on, until the data reaches its intended recipient.
A router has input ports for receiving IP packets, and output ports for sending those packets toward their destination. When a packet comes to the input port, the router examines the packet header, and checks the destination in it against a routing table-a database that tells the router how to send packets to various destinations.
Based on the information in the routing table, the packet is sent to a particular output port, which sends the packet to the next closest router to the packet’s destination.
If packets come to the input port more quickly than the router can process them, they are sent to a holding area called an input queue. The router then processes packets from the queue in the order they were received. If the number of packets received exceeds the capacity of the queue (called the length of the queue), packets may be lost. When this happens, the TCP protocol on the sending and receiving computers will have the packets re-sent.
In a simple intranet that is a single, completely self-contained network, and in which there are no connections to any other network or the intranet, only minimal routing need be done, and so the routing table in the router is exceedingly simple with very few entries, and is constructed automatically by a program called ifconfig.
In a slightly more complicated intranet which is composed of a number of TCP/IP-based networks, and connects to a limited number of TCP/IP-based networks, static routing will be required. In static routing, the routing table has specific ways of routing data to other networks. Only those pathways can be used. Intranet administrators can add routes to the routing table. Static routing is more flexible than minimal routing, but it can’t change routes as network traffic changes, and so isn’t suitable for many intranets.
In more complex intranets, dynamic routing will be required. Dynamic routing is used to permit multiple routes for a packet to reach its final destination. Dynamic routing also allows routers to change the way they route information based on the amount of network traffic on some paths and routers. In dynamic routing, the routing table is called a dynamic routing table and changes as network conditions change. The tables are built dynamically by routing protocols, and so constantly change according to network traffic and conditions.
There are two broad types of routing protocols: interior and exterior. Interior routing protocols are typically used on internal routers inside an intranet that routes traffic bound only for inside the intranet. A common interior routing protocol is the Routing Information Protocol (RIP). Exterior protocols are typically used for external routers on the Internet. AÊcommon exterior protocol is the Exterior Gateway Protocol (EGP).
Intranets come in different sizes. In a small company, an intranet can be composed of only a handful of computers. In a medium-sized business, it may include dozens or hundreds of computers. And in a large corporation, there may be thousands of computers spread across the globe, all connected to a single intranet. When intranets get large, they need to be subdivided into individual subnets or subnetworks.
To understand how subnetting works, you first need to understand IP addresses. Every IP address is a 32-bit numeric address that uniquely identifies a network and then a specific host on that network. The IP address is divided into two sections: the network section, called the netid, and the host section, called the hostid.
Each 32-bit IP address is handled differently, according to what class of network the address refers to. There are three main classes of network addresses: Class A, Class B, and Class C. In some classes, more of the 32-bit address space is devoted to the netid, while in others, more of the address space is devoted to the hostid. In a Class A network, the netid is composed of 8 bits, while the hostid is composed of 24 bits. In a Class B network, both the netid and the hostid are composed of 16 bits. In a Class C network, the netid is composed of 24 bits, while the hostid is composed of 8 bits. There’s a simple way of knowing what class a network is in. If the first number of the IP address is less than 128, the network is a Class A address. If the first number is from 128 to 191, it’s a Class B network. If the first number is from 192 to 223, it’s a Class C network. Numbers above 223 are reserved for other purposes. The smaller the netid, the fewer number of networks that can be subnetted, but the larger number of hosts on the network. A Class A rating is best for large networks while a Class C is best for small ones.
To create a subnet, the demarcation line on the IP address is moved between the netid and the hostid, to give the netid more bits to work with and to take away bits from the hostid. To do this, a special number called a subnet mask is used.
Subnetting is used when intranets grow over a certain size and they begin to have problems. One problem is management of host IP addresses-making sure that every computer on the network has a proper, up-to-date host address, and that old host addresses are put out of use until needed in the future. In a corporation spread out over several locations-or across the world-it’s difficult, if not impossible, to have one person responsible for managing the host addresses at every location and department in the company.
Another problem has to do with a variety of hardware limitations of networks. Dissimilar networks may all be part of an intranet. An intranet may have some sections that are Ethernet, other sections that are Token Ring networks, and conceivably other sections that use different networking technologies altogether. There is no easy way for an intranet router to link these dissimilar networks together and route the information to the proper places.
Another set of problems has to do with the physical limitations of network technology. In some kinds of networks, there are some strict limitations on how far cables can extend in the network. In other words, you can’t go over a certain distance of cabling without using repeaters or routers. A “thick” Ethernet cable, for example, can only be extended to 500 meters, while a “thin” Ethernet cable can only go to 300 meters. Routers can be used to link these cables together, so that an intranet can be extended well beyond those distances. But when that is done, each length of wire is essentially considered its own subnetwork.
Yet one more set of problems has to do with the volume of traffic that travels across an intranet. Often in a corporation, in a given department, most of the traffic is intradepartmental traffic-in other words, mail and other data that people within a department send to each another. The volume of traffic outside to other departments is considerably less. What’s called for is a way to confine intradepartmental traffic inside the departments, to cut down on the amount of data that needs to be routed and managed across the entire intranet.
Subnetting solves all these problems and more. When an intranet is divided into subnets, one central administrator doesn’t have to manage every aspect of the entire intranet. Instead, each subnet can take care of its own administration. That means smaller organizations within the larger organization can take care of problems such as address management and a variety of troubleshooting chores. If an intranet is subnetted by divisions or departments, it means that each division or department can guide the development of its own network, while adhering to general intranet architecture. Doing this allows departments or divisions more freedom to use technology to pursue their business goals.
Subnets also get around problems that arise when an intranet has within it different kinds of network architecture, such as Ethernet and Token Ring technologies. Normally-if there is no subnetting-a router can’t link these different networks together because they don’t have their own addresses. However, if each of the different networks is its own subnet-and so has its own network address-routers can then link them together and properly route intranet traffic.
Subnetting can also cut down on the traffic traveling across the intranet and its routers. Since much network traffic may be confined within departments, having each department be its own subnet means that all that traffic need never cross an intranet router and cross the intranet-it will stay within its own subnet.
Subnetting can also increase the security on an intranet. If the payroll department, for example, were on its own subnet, then much of its traffic would not have to travel across an intranet. Having its data traveling across the intranet could mean that someone could conceivably hack into the data to read it. Confining the data to its own subnet makes that much less likely to happen.
Dividing an intranet into subnets can also make the entire intranet more stable. If an intranet is divided in this way, then if one subnet goes down or is often unstable, it won’t affect the rest of the intranet.
This all may sound rather confusing. To see how it’s done, let’s take a look at a network, and see how to use the IP address to create subnets. Let’s say we have a Class B network. That network is assigned the address of 130.97.0.0. When a network is given an address, it is assigned the netid numbers-in this case, the 130.97-and it can assign the host numbers (in this case, 0.0) in any way that it chooses.
The 130.97.0.0 network is a single intranet. It’s getting too large to manage, though, and we’ve decided to divide it into two subnets. What we do is fairly straightforward. We take a number from the hostid field and use it to identify each of the subnets. So one subnet gets the address 130.97.1.0, and the other gets the address 130.97.2.0. Individual machines on the first subnet get addresses of 130.97.1.1, 130.97.1.2, and so on. Individual machines on the second subnet get addresses of 130.97.2.1, 130.97.2.2 and so on.
Sounds simple. But we have a problem. The Internet doesn’t recognize 130.97.1.0 and 130.97.2.0 as separate networks. It treats them both as 130.97.0.0 since the “1″ and “2″ that we’re using as a netid is only known to the Internet as a hostid. So our intranet router will not be able to route incoming traffic to the proper network.
To solve the problem, a subnet mask is used. A subnet mask is a 32-bit number in IP form used by intranet routers and hosts that will help routers understand how to route information to the proper subnet. To the outside Internet, there is still only one network, but the subnet mask allows routers inside the intranet to send traffic to the proper host.
A subnet mask is a number such as 255.255.255.0 (the built-in default for Class C addresses; the Class B default is 255.255.0.0 and the default for Class A is 255.0.0.0). A router takes the subnet mask and applies that number against the IP number of incoming mail to the network by using it to perform a calculation. Based on the resulting IP number, it will route mail to the proper subnet, and then to a particular computer on the subnet. For consistency, everyone in a particular intranet will use the same subnet mask.
Subnetting an Intranet
When intranets are over a certain size, or are spread over several geographical locations, it becomes difficult to manage them as a single network. To solve the problem, the single intranet can be subdivided into several subnets, subsections of an intranet that make them easier to manage. To the outside world, the intranet still looks as if it’s a single network.
If you’re building an intranet and want it to be connected to the Internet, you’ll need a unique IP address for your intranet network, which the InterNIC Registration Services will handle. There are three classes of intranet you can have: Class A, Class B, or Class C. Generally, a Class A rating is best for the largest networks, while a Class C is best for the smallest. A Class A network can be composed of 127 networks, and a total of 16,777,214 nodes on the network. A Class B network can be composed of 16,383 networks, and a total of 65,534 nodes. A Class C network can be composed of 2,097,151 networks, and 254 nodes.
When an intranet is assigned an address, it is assigned the first two IP numbers of the Internet numeric address (called the netid field) and the remaining two numbers (called the hostid field) are left blank, so that the intranet itself can assign them, such as 147.106.0.0. The hostid field consists of a number for a subnet and a host number.
When an intranet is connected to the Internet, a router handles the job of sending packets into the intranet from the Internet. In our example, all incoming mail and data comes to a router for a network with the netid of 147.106.0.0.
When intranets grow-for example, if there is a department located in another building, city, or country-there needs to be some way to manage network traffic. It may be impractical and physically impossible to route all the data necessary among many different computers spread across a building or the world. A second network-called a subnetwork or subnet-needs to be created.
In order to have a router handle all incoming traffic for a subnetted intranet, the first byte of the hostid field is used. The bits that are used to distinguish among subnets are called subnet numbers. In our example, there are two subnets on the intranet. To the outside world, there appears to be only one network.
Each computer on each subnet gets its own IP address, as in a normal intranet. The combination of the netid field, the subnet number, and then finally a host number, forms the IP address.
The router must be informed that the hostid field in subnets must be treated differently than non-subnetted hostid fields, otherwise it won’t be able to properly route data. In order to do this, a subnet mask is used. A subnet mask is a 32-bit number such as 255.255.0.0 that is used in concert with the numbers in the hostid field. When a calculation is performed using the subnet mask and the IP address, the router knows where to route the mail. The subnet mask is put in people’s network configuration files.
Overview of an Intranet Security System
Any intranet is vulnerable to attack by people intent on destruction or on stealing corporate data. The open nature of the Internet and TCP/IP protocols expose a corporation to attack. Intranets require a variety of security measures, including hardware and software combinations that provide control of traffic; encryption and passwords to validate users; and software tools to prevent and cure viruses, block objectionable sites, and monitor traffic.
The generic term for a line of defense against intruders is a firewall. A firewall is a hardware/software combination that controls the type of services allowed to or from the intranet.
Proxy servers are another common tool used in building a firewall. A proxy server allows system administrators to track all traffic coming in and out of an intranet.
A bastion server firewall is configured to withstand and prevent unauthorized access or services. It is typically segmented from the rest of the intranet in its own subnet or perimeter network. In this way, if the server is broken into, the rest of the intranet won’t be compromised.
Server-based virus-checking software can check every file coming into the intranet to make sure that it’s virus-free.
Authentication systems are an important part of any intranet security scheme. Authentication systems are used to ensure that anyone trying to log into the intranet or any of its resources is the person they claim to be. Authentication systems typically use user names, passwords, and encryption systems.
Server-based site-blocking software can bar people on an intranet from getting objectionable material. Monitoring software tracks where people have gone and what services they have used, such as HTTP for Web access.
One way of ensuring that the wrong people or erroneous data can’t get into the intranet is to use a filtering router. This is a special kind of router that examines the IP address and header information in every packet coming into the network, and allows in only those packets that have addresses or other data, like e-mail, that the system administrator has decided should be allowed into the intranet.
All intranets are vulnerable to attack. Their underlying TCP/IP architecture is identical to that of the Internet. Since the Internet was built for maximum openness and communication, there are countless techniques that can be used to attack intranets. Attacks can involve the theft of vital company information and even cash. Attacks can destroy or deny a company’s computing resources and services. Attackers can break in or pose as a company employee to use the company’s intranet resources.
Firewalls are hardware and software combinations that block intruders from access to an intranet while still allowing people on the intranet to access the resources of the Internet. Depending on how secure a site needs to be, and on how much time, money, and resources can be spent on a firewall, there are many kinds that can be built. Most of them, though, are built using only a few elements. Servers and routers are the primary components of firewalls.
Most firewalls use some kind of packet filtering. In packet filtering, a screening router or filtering router looks at every packet of data traveling between an intranet and the Internet.
Proxy servers on an intranet are used when someone from the intranet wants to access a server on the Internet. A request from the user’s computer is sent to the proxy server instead of directly to the Internet. The proxy server contacts the server on the Internet, receives the information from the Internet, and then sends the information to the requester on the intranet. By acting as a go-between like this, proxy servers can filter traffic and maintain security as well as log all traffic between the Internet and the network.
Bastion hosts are heavily fortified servers that handle all incoming requests from the Internet, such as FTP requests. A single bastion host handling incoming requests makes it easier to maintain security and track attacks. In the event of a break in, only that single host has been compromised, instead of the entire network. In some firewalls, multiple bastion hosts can be used, one for each different kind of intranet service request.
How Firewalls Work
Firewalls protect intranets from any attacks launched against them from the Internet. They are designed to protect an intranet from unauthorized access to corporate information, and damaging or denying computer resources and services. They are also designed to stop people on the intranet from accessing Internet services that can be dangerous, such as FTP.
Intranet computers are allowed access to the Internet only after passing through a firewall. Requests have to pass through an internal screening router, also called an internal filtering routeror choke router. This router prevents packet traffic from being sniffed remotely. A choke router examines all pack-ets for information such as the source and destination of the packet.
The router compares the information it finds to rules in a filtering table, and passes or drops the packets based on those rules. For example, some services, such as rlogin, may not be allowed to run. The router also might not allow any packets to be sent to specific suspicious Internet locations. A router can also block every packet traveling between the Internet and the internal network, except for e-mail. System administrators set the rules for determining which packets to allow in and which to block.
When an intranet is protected by a firewall, the usual internal intranet services are available-such as e-mail, access to corporate databases and Web services, and the use of groupware.
Screened subnet firewalls have one more way to protect the intranet-an exterior screening router, also called an exterior filtering router or an access router. This router screens packets between the Internet and the perimeter network using the same kind of technology that the interior screening router uses. It can screen packets based on the same rules that apply to the internal screening router and can protect the network even if the internal router fails. It also, however, may have additional rules for screening packets specifically designed to protect the bastion host.
As a way to further protect an intranet from attack, the bastion host is placed in a perimeter network-a subnet-inside the firewall. If the bastion host was on the intranet instead of a perimeter network and was broken into, the intruder could gain access to the intranet.
A bastion host is the main point of contact for connections coming in from the Internet for all services such as e-mail, FTP access, and any other data and requests. The bastion host services all those requests-people on the intranet contact only this one server, and they don’t directly contact any other intranet servers. In this way, intranet servers are protected from attack.
Be a Responsible Person
There are many crossroads in our lives where we make a decision to either take on a new commitment in our lives – or not.
Accepting a new job
Starting a new business
Taking on a new customer
Buying a house Adopting a pet
Buying a new car
Getting married
Having children
A responsible person will step back and analyze the entire situation and its possible outcomes (good and bad) before making a final decision that will be based on realities.
A responsible person will:
Make the right decision. An example would be buying a new car or house and making the commitment to meet the monthly payments. Before we make our decision, we weigh the pros and cons and hopefully analyze our finances to determine if it’s affordable or not, and as a responsible person we make the best decision (even if it’s not the one we hoped for).
Respect the rewards. Taking on new responsibilities certainly can lead to rewards – that’s partly why we take them on in the first place! Like accepting a new job or new customer can lead to career advancement or increased business – but not without continued hard work.
Think of others first. Sometimes new responsibilities reinforce our own selflessness like adopting a pet or deciding to have children. They will be totally dependent upon us for many years to come and even though there will be trying and challenging times, we’ll always have their love and adoration.
Stick to life-altering decisions. Deciding to get married or start a business are life altering decisions that will only work if we are dedicated to them. These are (usually) team efforts that will require devotion and communication for many years to come.
A responsible person is someone who realizes that they are in charge of their thoughts, feelings, actions and reactions and ultimately all their choices. They are people who are conscientious of their decisions and stick to them.
If we think we are willing to take on a new commitment, we should prepare for it: research, set up systems to keep it moving smoothly, stay interested, read related material, and nurture it.
The bottom line is: We shouldn’t commit to something if we aren’t ready to take it on and be completely dedicated to it.
DNS Tutorial – A Guide to Understanding DNS and Zone Records
DNS in a nutshell
As I said above, DNS is a translation service from computer readable names, to human readable names. The theory is similar to a phone book, or directory assistance, which translate phone numbers to names. The DNS system is distributed across the whole Internet, virtually every Internet provider has two or more DNS servers, most hosting companies do as well, and a lot of large businesses, ie Microsoft, Dell, HP all have their own servers. (of course, having 30,000+ employees, they probably have their own directory assistance too).
Every single person on the Internet uses DNS, 99% of them without even knowing. Every time you go to a website, you do a search of the DNS system to find the location of the site. Every time you send an email, your ISP’s mail server does a DNS search to find the mail server for that domain. As I said, DNS works on a distributed basis, no one server holds the records for every single domain. There are a lucky 13 master servers, that contain a list of which DNS servers handle which domains, when you look for a domain that your ISP’s DNS server does not know, it asks the master servers, which DNS server does know about this domain, then it asks that DNS server for the information it needs, before passing it back to you.
Changing DNS Servers
When you change hosting providers, the normal procedure is to also change your domain’s delegation to the new hosting providers DNS servers. This procedure, known as redelegation, is best, as it means one company handles everything for you, and if they make a change to the location of your website, for instance moving it onto a faster server, they can also update the DNS records straight away, so no one notices. To find out who your domain is delegated to, you need to do a ”whois search”. A whois search will not show you where your website is, but it will show you which DNS servers know where it is. Customers of Anchor should always see ”’ns1.anchor.net.au”’ and ”’ns2.anchor.net.au”’ in their whois information. If your domain is currently with another company, and you need to bring it to Anchor, you need to change that information. Generally, this is done through a web page of the company that you registered the domain with, it is a simple change.
Once the change is made, depending on the type of domain, it can take up to 3 days for the rest of the Internet to notice you have moved. (The same as when you move house, it can take quite a while for other people to realize). The reason for this is explained in the next paragraph. Suffice to say, for a period of 3 days, some people will see the new site, some people will still see the old one. Some email will go to the new server, some will go to the old server. This is avoidable through careful planning, and a week long changeover.
Buzzwords & Geek words, translated!
Often when talking about DNS, the words (and abbreviations), ”’TTL”’, ”’Cache”’ and ”’Propagation”’ come up, but what do they mean? In plain English, the DNS server responsible for your domain has a file with all the information about your domain in it, and when another DNS needs information about your domain it is pulled from this file, along with a TTL value. TTL stands for ”’Time To Live”’, and it is the maximum time a foreign DNS server can store this information locally, without asking if it has changed (the process known as caching). When you redelegate your domain from one DNS server to another, the amount of time it takes depends on the TTL value in the old server. If this value is high, which it generally is (around the 1 day mark) then any DNS server that has requested information on your domain in the past 24hrs will still see the old records; once the TTL period expires the servers will then see the new details.
Additionally for ”’.com, .net, .org”’ domains, no server will see the change until the DNS system reloads at midnight, USA time, whilst the ”’.au”’ domains are updated instantly. This process of waiting for all the Internet to see your move is called propagation. As I said above, there is a way to speed up the process, and that is to redelegate a week early with your new hosting company copying the old records, with a very low TTL, (ten minutes or so), and then when you are ready for the website and email to go to the new server, changing them on the new DNS server. This means the whole Internet will see the change in 10 minutes, regardless of the domain name (note, some ISP’s do not confirm to the standard for DNS caching, and may not update instantly).
So what does a domain record look like
@ IN SOA ns1.anchor.net.au. hostmaster.anchor.net.au. (
2004030401 ; Serial
28800 ; Refresh
14400 ; Retry
3600000 ; Expire
86400 ) ; Minimum
@ IN NS ns1.anchor.net.au.
IN NS ns2.anchor.net.au.
IN MX 50 smtp1.anchor.net.au.
IN MX 100 smtp2.anchor.net.au.
IN A 202.4.234.122
smtp IN A 203.98.94.10
www IN CNAME @
ftp IN CNAME @
mail IN CNAME smtp
pop IN CNAME smtp
pop3 IN CNAME smtp
That looks scary! What does it all mean?
Lets breakdown the file one line at a time
@ IN SOA ns1.anchor.net.au. hostmaster.anchor.net.au. (
This line, the Start of Authority, states that ns1.anchor.net.au is the domain server responsible for your domain, and that
hostmaster@anchor.net.au is the contact for this server
Skip the next 4 lines: ”’Expire, Retry, Maximum and Serial”’, as these are not important in this situation
86400 ) ; Minimum
The value of minimum is the TTL, ie the length of time, other servers can cache the information for your domain
@ IN NS ns1.anchor.net.au.
The third column on this line, NS, means nameserver, this line means that your server is listed in ns1.anchor.net.au (and below that in ns2.anchor.net.au). NS lines give a list of all the nameservers responsible for your domain.
IN MX 50 smtp1.anchor.net.au.
Again, the column after IN is important, (all your records should say IN), MX stands for Mail eXchange, and MX lines are a list of servers that handle your email, the number after MX is the priority, the lower the number, the higher the priority
IN A 202.4.234.122
On this line, A means Address. All A records are direct translations of names to numbers. If the line starts with a word, that is a host name, ie ”’http://www.yourdomain.com.au”’. If it doesn’t have a word, it means just ”’yourdomainname.com.au”’. If it has a * it means every subdomain of ”’yourdomainname.com.au”’ that’s
available.
mail IN CNAME smtp
The final record type is CNAME, whilst this stands for Canonical Name, it is often easier to think of it phonetically, ie; See-Name. As thats what it means, in this case, the record tells computers looking for mail.yourdomain.com.au to go look for smtp.yourdomain.com.au instead.
Now don’t you feel enlightened?
Do I have to have this? It all seems so complicated
If you want people to see your website, and email you, you must have DNS records. It is unavoidable. However as I said at the start of this article, you only need to have an understanding of the top level of the system, ie, when I redelegate, it takes 3 days, my email will be scattered. You do not need to understand how the entire system works, that is the job of your DNS administrator (often called hostmaster), who is typically your web hosting company.
Can I do this myself?
If you have a static IP address and a permanent Internet connection you can host your own DNS, and if that doesn’t make any sense to you, you are probably better off letting someone else handle it. You may notice in a whois search that most domains have 2 DNS servers listed, and some have up to 10. This is for redundancy: if one server dies, but the others are still working, then your website and email are unaffected; but if you only have one server, and it goes down for whatever reason, then your email and website are offline too.
Creating a Yahoo Mail Account
Yahoo Mail is one of the most widely used and diverse E-mail applications today. Creating a Yahoo Mail account is a relatively short process. To create a Yahoo Mail account, start by entering to Yahoo’s website into your internet browser. On the top right side of the page, there will be four options to choose from: “Sign In”, “New Here? Sign Up”, “What are you doing?” and “Page Options”. Click on “New Here? Sign Up”. After clicking on the “New Here? Sign Up” option, the browser will load an application page for Yahoo Mail. This will have several sections for you to fill out completely to create your account. Let’s begin.
The first section is labeled “Tell us about yourself…”. This is where you will enter your first and last name, or any name you choose. Next, select your gender from the drop down box “-Select One-”. After this, there will be another drop down box labeled “-Select Month-”. Select your month of birth from the menu, then type in the date and year of your birth in the fields next to it. “I live in” is where you will choose the country in which you are currently residing. Finally for this section, you’ll need to enter your postal or zip code.
The next section to be completed is “Select an ID and password”. Select the box next to “Yahoo ID and Email”, and enter in the e-mail address you prefer. Now it’s time to choose a password. There will be a password strength meter on the right side of this box. To create the most secure, or strongest password, you will want to enter an alphanumeric password of at least 8 characters. Make sure this password does not resemble your Yahoo ID, or any personal information pertaining to you. Repeat the password you have chosen in the box labeled ‘Re-type Password’ exactly as you have in the previous box to complete the “Select an ID and Password” segment.
The third section, “In case you forget your ID or password…” is to help in case you do not remember your account name or password in the future. If you have another e-mail address, type it into the “Alternate Email” box. Underneath this, you will see two “Security Question” options. Use the drop down menus to select your security questions. The answer you enter, under these drop down questions, should be an answer you’ll remember by memory only. Do not write down this information if you want a secure account, as this information can be used to access your account. Also, make sure the questions you choose are the questions you are most likely to remember correctly.
“Just a couple more details…” is the final portion. This is where you will enter in a security code that tells the website that you are a real person. If you’re have trouble reading the jumbled characters, click on the “Need audio assistance?” option. This button will play a word or code to you over your speakers that you can type into the field labeled “Type the code shown”. Under the security code, you will see a “Do you agree?” check box. This box must be checked to allow Yahoo Mail to create your account. You can choose to read through the rules in the links provided.
And with this, you now have a Yahoo Mail account. Enjoy!
How to Start an Online Clothing Store in 12 Steps
This article is meant to be a very rough outline in the process of starting up an e-commerce based clothing store or boutique. In the high-paced and competitive world of fashion retail setting up your store is just the first step and quite honestly has little bearing on how successful your store will actually be. For example, Bluefly.com has an estimated monthly traffic of 840K, but since going public in 1998 has never made a single year of profit. As of December 31, 2009, Bluefly has an accumulated deficit of $147,468,000. Your guess on how they remain in business is as good as mine, but think of it this way. Even if you only make $1.00 of profit your first year of business, then you are technically doing better than Bluefly.
Please note, many of these steps can be done concurrently. For example, while you are filing your legal forms, you can work on your web design. This is especially true if you are depending on a third-party to design and set-up your website. They may work on a longer time frame than you initially anticipated. I do highly suggest that you just focus on the business plan initially. For example, if you decide that you are going to design your website with a specific concept while you write your business plan, then you just might find after researching that your concept is not what you’re going to move forward with. In this case, you probably spent 40-60 hours on non-productive output.
1. Write a business plan.
To be honest with you, when my girlfriend and I launched our website, we did not have a business plan, but we did write one eventually. The simple fact is that if you are planning for success, then you must write a business plan sooner or later. In business school, you write it sooner than later. The business plan is important because it forces you to do research about the industry, your competitors, and your resources. Additionally, it forces you to think deeply about how you are going to succeed in this highly competitive industry. If you think that you are going to be just like Modcloth, then why would you expect to be successful compared to Modcloth when they are working with millions of dollars of venture capitalist funds for a workforce, marketing, inventory, etc. I don’t have an answer for you, but my point is that you have to come up with a plan before investing your life’s savings into this new venture. Also, the business plan is important because it also forces you to estimate how much money you will need and where that many is coming from. The reality is that unless you have real background in finance, you will not be able to build a 5-10 year projected Discounted Cash Flow Model and figure out your WACC, but having some kind of rough idea of your cash flow is better than nothing.
You should also include a plan on how you are going to initially set-up your website. For example, using a subscription-based shopping cart will change your budget than if you decide to use an open-source shopping cart. Also, you should also do your initial research on web hosting companies since they can range from $10/month to over $300/month. My only suggestion is that you get the fastest and most reliable that your budget will allow. Please note, that all I’m suggesting is that you plan what you are going to do as far as web design and hosting is concerned, not that you go out and pay for these services right now. The only expense that you may want to consider at this moment is that for registering a domain name. That’s because they are relatively inexpensive to register and you don’t want to possibly miss out on registering your wanted domain.
You should come up with a budget and plan for marketing, public relations, and search engine optimization. These will most likely be your largest expense heading into the future. Remember, buying inventory is not an expense, it is an asset.
Last, but not least, you also want to plan on order fulfillment. This is just a fancy way of saying how you are going to pack and send your product, as well as what return procedure and policy you will have in place. Will you use USPS, UPS, FedEx, or DHL? Will you have free shipping, returns, and/or exchanges? These are all things that should be planned for, though will change over time.
2. Apply for a Employer Identification Number with the IRS
Once again, if you are planning for success in the future, then you are going to have to run your business legally. You will need an EIN to open a bank account, apply for a business license, and get a seller’s permit. Just search “EIN” in the google search engine and the IRS website should be the first result. When applying for your EIN, you will need to know the legal structure of your business. For example, if your business is going to be a one man or woman show, then you are going to apply as a sole proprietor. If it turns out that you and your mom are going to run the business, then you may choose partnership or decide to incorporate.
Pick your fictitious business name, “Doing Business As,” and file it with your county clerk
One of the more exciting step in setting up your business will always be picking a name. My girlfriend and chose T.I.L. Darling because before we were officially a couple, she would tell me that in Thailand, her home country, that she and I could never go out alone as even friends. I told her, “This is London, Darling.” So, I guess our business name should technically be T.I.L., Darling, to be more grammatically correct. Once you have your fictitious business name, you need to make a pretty good attempt to make sure no one else is using that same name. Otherwise, years down the line when you are making money, you can expect a letter from a lawyer saying how they are going to sue the designer pants off of you.
If your county registrar/clerk has a website with downloadable forms, then search for the DBA filing form, fill it out, and bring it to the county clerk. Otherwise, you will just have to do everything in person. There, you will probably have your first business expense with the filing fee. Your second expense will be the requirement that you advertise your new business name in an approved newspaper or public publication so that if anyone has a problem with your DBA then they can step forward. The county clerk will be able to point you in the right direction for this step.
3. Open a business bank account
Again, planning for future success, you will want to open up a separate bank account for your business. This way, you can track and easily separate business expenses from your personal expenses, write checks or have transactions under your business name, and just generally feel like a real business.
4. Start designing and setting up your website
There are actually a few methods of going forward with your website. I will explore a few options starting from the most costly to the least costly. Even though I would have to question whether or not running an online business if for you, but if you have extremely limited experience with web design or are just not internet savvy, then you may need to do everything third-party. If you realize that you’re going to need someone to design your website, initially set-up your domain and site, then you will probably need to find some kind of subscription based shopping cart. For example, if you have money to spend, then search “boutiquecommerce” in the google search engine. This company will do just about everything for you, from web design, domain registration, web hosting, to ongoing support. There are many third-party shopping carts fitting almost any budget. To be honest, I have no experience with any paid or subscription based shopping cart and so I will limit any opinion I have on them.
Another alternative is to buy a website template designed on top of an open-source (free) shopping-cart platform. Search “templatemonster” in the Google search engine. Filter your search to include E-Commerce templates and choose “fashion” as your category, though you can customize any template to your needs in reality.
On a side note, before you purchase your template, you should set-up your server. During your business plan research, you should have figured out what web host fits best for you, but now is the time to actually spend some money because you will not be able to test your template unless you have a server to upload it to. This also means that if you haven’t done so already, then you will have to finally register your domain name, which is something you should have also figured out in your business plan. Most web hosts will actually register your domain for free, but feel free to use a service, such as godaddy, and you’ll need to change the namerservers to point to your web host.
Once you have your template and web host, then you need to upload your template and start customizing it. You can either use a “template tuning” service or if you have enough html, php, and photoshop experience, then you can do it yourself. Unfortunately, this step can be pretty difficult even for somewhat internet savvy users because this is where you will need to learn a little bit about setting up a database, setting up a database user, and how to use an FTP program to upload your site. That’s why some may opt to use a third-party shopping cart, but this option is by far the most flexible and cheapest if you have the time and are willing to learn.
You will also need to figure out how you will accept payment on your website. If you want to accept credit cards, which you should, then you will need a payment gateway. The most popular would be PayPal Pro and Authorize.net. You will need to apply for an account.
Of course, there is the ultimate DYI approach, where you can not only design your own website, but also code your own shopping cart. If this is the case, then I highly doubt you need to read this section of my tutorial.
5. Make Business Cards
Yes, I actually made this an individual step because you will need a business card to register for trade shows, as well as deal with suppliers. Since you are also working on your website design, it is also more efficient to work on a business card design. Additionally, you need some lead time because printers will charge you extra to expedite printing and shipping. So, if you plan ahead, you can save quite a bit of money.
6. Apply for a business license in your city
Once again, if your city has website dedicated to business, then you should be able to download an application for a business license. In some cities, you can even apply for a home-based business license. Of course, only fill out a home-based business license if that is your case. Bring or even possibly mail your completed application and filing fee to the appropriate location. The reason I put this step after designing your website is because the business license fee is a yearly fee and so why pay when you are not even close to launching your website.
7. Apply for a Seller’s Permit
At this point, you should be fairly proficient at filing out forms. The last application you should have to file is for your seller’s permit, sometimes mistakenly called a resale license. The seller’s permit will allow you to buy from your wholesalers without paying sales tax, but it also requires you to pay the sales tax on any items sold, within your state, every quarter. Of course, in modern commerce, you are allowed to collect the sales tax from your customers.
8. Figure out how you are going to display your products
Before you actually source your products, I believe it is wise to first figure out how you are going to display your products on your website. Are you going to use a mannequin, model, or just lay it flat. Will you outsource your product photography or do it right in your bedroom, which is how we first started. If you are going to do it yourself, then you still need to make sure it fits your budget and business plan as far as purchasing equipment. If you are going to need equipment, then now is the time to either jump online or go out and start making a real investment in your business.
9. Plan your product mix and find suppliers
While you are figuring out how you will ultimate display your products, you will want to start researching where you will buy your products. If you haven’t done so, then you will want to start thinking more about your product mix. Of course, it needs to fit perfectly with your business plan, concept, and budget you already established in step 1. Fashion buying is another topic completely and I highly suggest you read up on it if you can.
After you have some kind of buying plan, it’s time to find suppliers. If you are lucky, then you will be able to catch the MAGIC Marketplace trade show in Las Vegas. They have vendors for vintage inspired clothing, juniors clothing, indie clothing, etc. It is essentially the largest fashion trade show in the USA and maybe the world. If you cannot find suppliers at MAGIC, then I would honestly be surprised. If you cannot wait for the bi-annual trade show, then you are most likely going to need to take a trip to the Los Angeles Fashion District. If you are looking for the glamorous world of designer labels, then you will be spending your time at “The Intersection.” At this intersection you will find the California Market Center, Cooper Design Space, Gerry Building, and The New Mart. Here you can find brands such as A.B.S. By Allen Schwartz, BCBG, and Betsey Johnson. If you are in this market, then be sure to bring copies of your business license, business card, and seller’s license. Also, as an online business, be prepared to be rejected by many showrooms. If you’re like me though, then it should only inspire you to be more successful so that when the time comes you can reject them.
If your price point is a lot lower, then you are going to really want to spend time around the San Pedro Mart area. You will probably find that 80-90% of these wholesalers are not right for your target market, but that only means that you should find 10%-20% that is right and will be able to focus on building those relationships into the future.
Of course, you can always turn to the internet, registering with sites like fashiongo and lashowroom. Additionally, you can contact individual brand sales reps and they should send you line sheets and look books. In fact, this is how most business will be later in the future, but I suggest you visit trade shows and marts to get your feet a little wet.
10. Start product photography and adding content to your website
Since you should have planned earlier for product photography, this step should be self explanatory. You want to add the products to your website and get it ready for a more official launch.
11. Start your marketing campaign, Search Engine Optimization campaign, and PR campaign
Again, these campaigns should have already been planned in the first step. This step is pretty much a hundred different subjects on its own and so I will not really dive to deep into it. The most rudimentary start would be to submit your site to search engines, such as Google and Yahoo!, sign up for Google AdWords, and start a Facebook and Twitter account. There is probably a good chance that will have to depend on paid advertising to get decent traffic at the beginning, but I highly suggest you plan and budget appropriately.
It might take one day or a whole month, but you’re going to get your first order and at that point you can finally say you really set-up your online clothing store.
12. Keep learning as much as you can
Like I said, setting up an online clothing store is just the first step. In reality, you are going to have to learn as much as you can about fashion buying, merchandising, marketing, search engine optimization, html, php, ajax, javascript, analytics, etc.
YouTube Marketing Tips and Videos
One of the advantages of the super connected world today is that you get access to a huge network in a matter of minutes by posting your content in the form of a video on social networking sites like YouTube. However since there is huge traffic on YouTube you need to do good YouTube marketing and ensure that your content receives the requisite eyeballs and is noticed by a large number of people. For that, you need to take care of a few important points while posting your content on the site.
Be consistent
People do not subscribe to one time hits but if you consistently offer good quality content, you can hit upon a huge market of dedicated audience and that will prove to be a very good YouTube marketing strategy. As everywhere, consistency is the key to success here as well. It’s a misconception that only funny, freaky or controversial videos find a place on YouTube. Lots of people have used YouTube to further marketing of very different kinds like how to design a website and so on.
Post the URL link
In order to popularise your video it is good idea to post the link to several social networking sites like Facebook, Twitter, Vimeo and Metacafe. Post the video as your favourite video and hyperlink it to YouTube. Also you need to create links on high traffic sites that would enable a large number of people to see your video. Use of SEO tools is also recommended for video marketing. You can load your contact list on YouTube and also make a lot of YouTube friends and send them invites to watch your video.
Easy Keywords
Use of catchy and easy keywords while tagging your video is important for YouTube marketing. When people use the search engine these words should be the one that most easily come to their minds. YouTube is run by Google and they look at the title of the video first and the tags next. Both should be relevant and those that people usually use the most when they Google for something. On the video edit page near your tags are a bunch of small blue words that are suggested tags for you video. There may be some tags in that which you may not have thought of adding. It is simple and effortless and will enrich your tags. Good title and tags will enable your video to get featured in suggested results on their YouTube homepage and is good tool for YouTube marketing.
Make a lot of videos
In order to get more traffic on YouTube, the solution is to make more videos of good quality. The more videos you have of high quality the more chances are of them being displayed in Google search results. This is an essential of YouTube marketing as your videos will be shown alongside other videos of related content. Always ensure that the content of your video is truthful. It can be really counterproductive to take recourse to falsehood in your video and is something that will never pay off.
Watch three reasons why your Website needs video
http://www.youtube.com/watch?v=0Y6MX94xgb4
The Pros and Cons of Choosing Server Virualisation
Many companies run a website or host of websites through a server virtualisation. Server virtualisation is the use of one large server that hosts a number of sites, as compared to all the sites being run on their own individual server. There are many pros and cons that come along with virtualisation that will be discussed here.
The main reason that a website would choose to use a server virtualisation is to cut back on costs. The costs of sharing a server as opposed to have an individual server for that site is very different. By sharing a server with a number of other sites this allows the cost to be split for that server amongst the several companies.
Another reason is bandwidth. A smaller site that doesn’t need a lot of bandwidth really doesn’t need all the space that a single server will offer. Not only will it cut costs but it gives the site just the right amount of web space without having to pay for any unwanted or unused space. This is a good option for company websites that are smaller in size and have no plans to grow in the future.
There are a few drawbacks to server virtualisation that can prevent a site from running smoothly. First is the issue of availability. If a number of sites are owned by one company but split on the server that is being shared, if that particular server goes down all the sites go down and are unavailable to the public at that time. This is a drawback as there is no backup. It’s a temporary problem and a rather rare one.
Another drawback to server virtualisation is the security. Although the majority of the time a site is secure and can be accessed with no problems. There are occasional times when this isn’t the case and the information from one site is viewable accidentally by any other log in user on that server. This is another rare problem with a server virtualisation but it can happen and those considering going this route with their website should consider these positives and negatives.
Starting A Web Hosting Company With Master Reseller Hosting
The idea of starting a web hosting company has at least touched most internet entrepreneurs. This business type offers potentially high residual margins with most of the business being fully automated. More than 20,000 domains are registered each day with millions already online. Each website on the internet needs web hosting and the growth of this industry is endless and not slowing.
Starting a web hosting company is similar to beginning any business. A smart entrepreneur will research and devise a business plan and budget. This makes sure you have goals to reach and will be able to afford it. Skipping this step in business development has been proven to be one of the number one reasons most small businesses fail.
When researching your expenses you will be compelled to know that there is a service designed exactly for your web hosting needs. This service is called master reseller hosting. This amazing service will allow you to resell web hosting accounts as well as resell WHM reseller accounts. Basically, you can support someone setting up a regular website or you can support someone interested in starting a web hosting company like yourself. Even better news is the fact that this can be done at a very reasonable monthly rate because the servers are generally shared with other resellers. A managed dedicated server able to support your needs will run anywhere from $150 – $400 per month. Master reseller hosting accounts can be purchased at a small fraction of this.
The hardest people to satisfy are the ones that you provide a service to. Generally, web hosting cliental are smarter than the average citizen which makes them far easier to manage but problems are bound to still arise. The best way to keep your clients happy is simple to an extent with an online business. Here are some general guidelines to follow: – Respond to all communications at acceptable time periods.
- Treat new and existing customers with professionalism and respect.
- Ensure the greatest quality possible in all aspects of business.
Once your website is online and you are ready to start doing business you will want to look into marketing your site. When it comes to internet marketing it is important to be a smart shopper. There are many websites that sell useless traffic and other sites that make promises they can’t keep nor even intend to. Be smart with your budget and understand that a business will take time to build.
Free Web Mail Servers
Web mail is an Internet application that allows you to read and compose e-mail using a web browser. Prior to web mail, it was necessary to install an e-mail client such as Eudora or Microsoft Outlook to send and received e-mail. This restricted a person from accessing e-mail if he was traveling or was away from the computer on which the e-mail client was installed. Web mail made it easy for anyone to open an e-mail account and access it from any computer, from any part of the world.
The first web mail service was Hotmail. It was created in 1995 by Sabeer Bhatia and Jack Smith. Hotmail quickly became popular and was later acquired by Microsoft, who re-branded it as MSN Hotmail. Today web mail is offered for free by several Internet companies including Yahoo and Google. Most of these companies recover the cost through some sort of advertising. It is also offered by most ISPs to help their customers access their e-mails remotely.
To provide web mail access, a special software application known as web mail server is required. A web mail server acts as an interface between the web browser and e-mail server. Web mail software allows you to create your own web mail server, and is easily available. Some examples include open source software such as Squirrelmail and Horde IMP.
These web mail servers provide all the regular e-mail features such as ability to access e-mails using a web browser from any computer, composition of e-mails, deleting e-mails, creation of folders, trash folder, address book, spell check and anti-spam filtering.
Some commercial mail servers, including Microsoft Exchange, Kerio MailServer and Atmail, contain built-in webmail interfaces.
The disadvantages of web mail are that the e-mails are not stored on your local hard drive and you cannot access them if you are not connected to the Internet. It is also difficult to edit the e-mails offline unless you copy and paste the e-mails to a word processing application.
However, considering that the advantages clearly outnumber the disadvantages, free web mail servers can be of great help.